The main character is the dog in the cover The dog is represented as cute so its positive . It needs to be colourful so people will want to buy it, you also need a good logo so it stands out.Some parts are bright so it will attract people. The main character is the cheetah. Also the posters on the top right would appeal to younger children. The cover is very colourful which will attract kids to want. It also has a competition to win something which will want kids to buy it so they can enter the competition.